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Preface content

We are proudly for people not profit

When it comes to enriching the lives of our residents, their loved ones and our incredible staff, we are so proud to be a trusted not-for-profit provider.  

What does not-for-profit actually mean?

For People Not Profit NCF logo

As a registered, exempt charity, Sanctuary’s surplus income doesn’t go to shareholders, it’s re-invested back into the things that matter most for our residents and staff.

By continually investing money back into our care homes, they are wonderful places that our residents are proud to call their home. By investing in our staff, they have the training they need to provide the very best care for our residents, and of course their careers can thrive, which keeps us all happy and motivated doesn’t it! And we invest in technology, which supports us to enrich our residents’ lives, from our award-winning electronic care planning app kradle, to ‘Magic Tables’, which encourage gentle movement as our residents play interactive light games.

Robert McKay resident at forfaulds

Sanctuary Care assistant and resident smiling

Investing in our care homes

We continually invest money back into our care homes, from creating special areas like vintage cafés and hair and beauty salons, to transforming outdoor spaces for our residents to relax with their loved ones. Like Rowanweald, our nursing home in Harrow Weald, which has just undergone a stunning £4m transformation. 


We also invest our time, with hundreds of staff having volunteered their time doing a spot of decorating and gardening at our care homes, as part of our Employee Volunteering scheme.

Sanctuary Care transforming gardens graphic

Investing in our staff

Sanctuary Care staff training courses graphic

It’s the dedication and devotion of our staff that ensures we continually enrich the lives of our residents. To get the best staff, we do everything we can to enrich their lives too. From investing in ongoing training so their careers can flourish, to providing resources to support their physical and mental wellbeing. And our Investors in People Strong Gold accreditation is testament to our dedication to our teams. 

Investing in technology like kradle - our award winning care planning app

By embracing and championing modern technology, this not only enriches the lives of our residents, it also gives our amazing staff the very best tools to do their job.  

Like kradle, our bespoke electronic care planning app. Created in-house, kradle replaces paper-based care plans with electronic plans, giving staff more time to spend with our residents. And as we speak, we’ve hit a great milestone in the roll-out of kradle, which won the Best Use of Technology accolade in the Care Home Awards 2020 and was a finalist for the Innovation category of the Herefordshire and Worcestershire Chamber of Commerce Business Awards 2022. We are proud to say it’s now live in our care homes across both England and Scotland. 

Sanctuary Care Kradle graphic


More on how we are enriching lives

Providing great care is just the start. To truly understand how to enrich the lives of the people in our care, we commissioned independent researchers who spoke with our residents and care home teams, who told us that ‘six senses’ must be met to feel truly fulfilled and content. To find out more, head over to our enriching lives page.

For more information about we are enriching lives across our care homes as a trusted not-for-profit care provider, Sanctuary Care’s dedicated Enquiry Support Team are here to talk on

0800 046 4230.